Pro Tips
Marketing Your Equine Business Shouldn’t Feel Like Herding Cats (That’s Why We Built EquiLink)
Jan 6, 2025
Let’s be honest: being amazing at your craft—whether you’re a trainer, farrier, saddle fitter, or physio—is only half the battle.
The other half? Getting seen. Getting booked. Getting paid.
And if you've ever tried to market yourself on social media or Google, you already know how chaotic and unpredictable that process can be.
The Problem with DIY Marketing in the Equine Industry
Posting to Instagram and Facebook…
Boosting your posts with ads that may or may not work…
Asking clients to leave reviews and tag you in their stories…
Trying to explain to Google that you’re not a restaurant, you’re a horse osteopath in rural Belgium…
It’s time-consuming, frustrating, and honestly? Most of the time it doesn’t even work unless you’re already known. And if you’re just starting out—or expanding into new regions—you can feel completely invisible.
That’s exactly why we created the EquiLink Service Directory.
What is EquiLink?
EquiLink is an all-in-one equestrian platform that connects riders and horse owners with the professionals they need—in every corner of the world.
It’s where people go when they’re looking for:
Equine physiotherapists
Farriers
Saddle fitters
Trainers
Horse transporters
Equine dentists, chiropractors, bodyworkers, and more
They’re not browsing. They’re not scrolling. They’re searching for someone like you—and ready to book.
Free Marketing That Actually Works
When you list your business on EquiLink, you're getting free, targeted visibility with exactly the kind of clients you're trying to reach. And unlike social media or Google:
You’re not buried under 5 other posts in 2 minutes
You’re not paying just to maybe be seen
You’re showing up where your ideal clients already are
No dancing. No posting. No praying the algorithm likes you today. There's nothing to lose here!
Want Even More Visibility? Go Business+
For professionals who are ready to grow, we offer an optional Business+ subscription that unlocks advanced tools and extra visibility:
What You Get with Business+
Your business featured in priority positions across the platform
Real-time business and performance analytics so you can see how many people are viewing and interacting with your listing
In-app messaging, so clients can reach out directly (no more juggling DMs and texts)
A personal Stripe dashboard, where you can track your earnings and manage bookings like a pro
Continued support and exposure, as we market the platform and drive traffic to you
All of this for just $25 USD/month or $250 USD/year.
That’s less than the cost of a boosted Facebook post that disappears in 48 hours.
In-App Messaging = Less Chasing Clients
No more “Hi! Is this the right number for the saddle fitter?” or “Can I message you on WhatsApp?”
With EquiLink’s in-app messaging, you can keep all client communication in one place, right inside the platform. Clean, simple, professional.
Get Paid Like a Business, Not a Hobby
Your Stripe dashboard gives you instant access to your revenue.
Track what you’re making. See where it’s coming from. Get paid without needing to send 5 follow-up reminders.
Your time is valuable. Your service is valuable. Your tools should reflect that.
Be Where Your Clients Are Looking
Here’s the reality: when a rider arrives in a new area—whether for a competition, a clinic, or a long-term stay—the first thing they do is ask:
“Who’s the best vet here?”
“Where can I find a physio for my horse?”
“I need a trainer while I’m based here—any recommendations?”
EquiLink makes sure that the answer is you.
Because when clients are looking for trusted professionals, they don’t want to scroll Instagram. They want a reliable, easy-to-use platform built for the equestrian world. That’s EquiLink.
Ready to Get Listed?
Whether you want to try the free account or unlock the full Business+ toolkit, EquiLink is designed to make your life easier—and your business busier.
Create Your Free Listing Today!
Upgrade to Business+
Your next client is already searching. Make sure they find you.